I’ve kept an

eye on

Milwaukee artist

Kenny Hoopla

for the last

year or so

and while he has

many great tracks

worth your while

this is

without a doubt

his finest work yet.

The new single,

“Lost Cause”

comes complete

with a cinematic

music video

directed by

Damien Blue

and Cody LaPlant.

The hypnotizing

pop number

is produced by

Danny Parra and

Yoshi Flower

and is a nice

piece to hold us over

as Hoopla preps


Stay alert.

If you need

more from Hoopla,

check out

“Sickness” from

earlier this year.