Ronnie Muniz aka Cranch is a San Antonio-based music video director and photographer. The young visionary provides pastel and foggy backdrops draped in candles, action figures, flower petals, and anything else one might find in the dusty corners of an antiquated thrift store. Showcasing names like Cuco, lilbootycall, Blake Rules, P2THEGOLDMA$K, and plenty of others, his portraits and album covers and music videos all seem to maintain a cohesive and vintage feel reminiscent of I Spy books. Through his own eyes, Cranch takes the viewer back in time all the while encapsulating the modern day music and art scenes. Enjoy the interview below and look out for much more from the Texas talent.
How has 2018 been treating you so far?
2018 has been awesome. I’m staying busy, and trying to spread the Cranch Community everywhere I can.
You just released a limited edition t-shirt. Is this your first time selling clothing?
I ran some other limited stuff too, but kept it simple/small. It’s basically whenever I have a cool idea for a shirt.
What are you currently working on?
Mainly music videos. A lot of videos soon to come, then taking a break to work on my personal art.
How long have you been taking photography/videography seriously?
I kind of always took it seriously since I was 16. As far as really doing this thing, it’s been like 2 years going hard at it.
Outside of photo shoots and music videos, have you considered something larger, like a short film or a full-length? Maybe a book?
Right now I’d want to venture into learning code and mayyyybbbeeee UXD. That’s a big task to concur but I’m in dire need of those skills.
What's your typical studio setup? (programs, backdrops, props, coffee, candles, etc.)
I use adobe programs, always have music on of course, and I make sure everything I need is in the area because I hate going to get things ha. I want to get those Phillips WiFi color light-things so I can set better moods.
What's the rest of the year looking like for you?
I’m trying to travel a lot more! ATL, Chicago, NY, South Florida. I need to be everywhere so I’m just going to do it.
What's the music/art scene like in San Antonio?
It’s awesome. We get a lot of people coming through, and locals put on for what they love. We just need more consistency in some areas IMO.
Outside of your own art, what have you been listening to / reading / watching as of late?
I listen to a looot of local Hip Hop. Also just whatever I find that I like. I just found out about Simian Mobile Disco and I thought those dudes are so sick! Last book I read was Chet Baker’s memoirs, but that was a minute ago, ha. I read it two times in a row because I wanted to imagine his life again. Just finished the latest season of LOVE on Netflix! This season was mad funny. I liked it I’d watch another season.
Do you have any advice for artists working on their craft?
Always do you, and don’t stop until you think it’s perfect!
Do you have any final thoughts / words of wisdom?
Find things to be grateful about everyday! It’s like drinking water for your soul.